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Home / Press room / Baltic Outlook / December 2004 / January 2005 / Editorial
Editorial
  
In October, a new corporate identity was introduced, featuring the colours lime green and dark blue. The new design is fresh, modern and simple and no longer contains any national symbols. We believe that it represents the concept and values of our company more adequately and reflects our development from a small regional airline to a growing international and flexible company.

The new design elements will be introduced step by step and over the next 7 months you will see more aircraft being painted in the new design, our ticket offices will change and new design elements will appear every other week in order to avoid the high cost of rolling out the complete rebranding all at once.

Our web site will also get a face-lift. We have introduced the new colours and will launch a new and improved version of our booking engine in December. This should facilitate bookings via the internet substantially. Booking on the net is becoming
increasingly popular and we feel it is important to make it as easy and user-friendly as possible. However, offering not only point to point services but also transfer connections creates special requirements. Give the new booking engine a try and send us your feedback.

Winter usually is not a period when airlines launch new flights, but airBaltic will start flying to Geneva in the winter because it is a popular skiing destination. Yet another destination could be introduced in December, but until this is finalised
we cannot publicly announce it.

I hope you enjoy this flight.

Yours,
Bertolt Flick
President and CEO
 
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