airBaltic president Bertolt Flick commented, "airBaltic today is a different airline to what it was in 1995. With the new airBaltic identity we want to communicate and be recognised as a strong Baltic region airline, one that is developing dynamically. airBaltic's new identity is simple and easy – it reflects directly the main qualities of the product we offer. The structure of airBaltic's one-way ticket pricing system is also straightforward and readily compatible with other tourism products".

With the new corporate identity, all the airBaltic aircraft will also gradually change in appearance and they will be repainted to reflect the new image. "airBaltic's current operations attest to stable growth, and entitle us to look into the future with optimism," added Bertolt Flick.