The eCommerce division is responsible for airBaltic and airBaltic partners' online communication, the devlopment of service and product sales tools, monitoring and a good deal of supporting colleagues in other divisions with information related to Obviously, flight ticket sales is the most important part of the eCommerce department's activities. Their task is to convert flight and fare info published in Amadeus into a format understandable to the average internet user and make the booking process as easy as possible (simple booking flow; customer profiles) to keep customer loyalty and generate ancillary revenue as well.